A handy little item: “The 4 Second Rule

It is not 2 second rule, but 4 second rule. The distance between 2 cars at the speed you are driving

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  • TAG : Following Distances - Drive and Stay Alive
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  • Does your landing page pass the 4 second rule? Majority of studies done on online marketing campaigns agree that you only have 4 seconds to wow your customers once they land on your page. If you need longer than that, you’ll definitely lose your prospective leads to your competitors.

    The 4 second rule is simple. In designing any landing page, your brand message should be clear and straightforward. In observing clarity in your delivery of such message, you are allowing your prospective lead to quickly asses if your offer is something interesting and if your brand is trustworthy.

  • For you to be able to create effective landing pages that win customers through the 4 second rule, you need to place yourself on your visitor’s position. When you are on a page, it has to be easy for a user to figure out how he or she can participate in your call to action. Are the steps in your call to action clear enough? If not, your visitors could be groping, and would eventually leave.

    The 4 second rule is the minimum distance you should travel behind the vehicle immediately in front in adverse weather conditions such as rain or fog.

    One of the main causes of accidents is vehicles travelling too close too the vehicle in front. When the vehicle ahead brakes suddenly the driver behind doesn't have time to react and a collision can occur.

     

    The 2 second rule is the minimum distance you should travel behind the vehicle immediately in front in good driving conditions.

    How to apply the 2 second rule

    When the vehicle immediately in front of you passes a landmark such as a sign or a bridge etc count one thousand and one, one thousand and two. If you pass the landmark before you finish counting then you are too close. If this is the case then increase the gap between you and the vehicle in front.

     

    The 4 second rule is the minimum distance you should travel behind the vehicle immediately in front in adverse weather conditions such as rain or fog.

    How to apply the 4 second rule

    When the vehicle in front of you passes a landmark such as a sign or a bridge count one thousand and one, one thousand and two, one thousand and three, one thousand and four. If you pass the landmark before you finish counting then you are too close. If this is the case then increase your distance from the vehicle in front.

     

    Defensive driving

    If another driver pulls into the space just ahead of you then increase your distance to either the 2 or 4 second rule.

     

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  • Moreover, aside from applying the 4 second rule in your landing page, it is important also to note that you can hardly achieve your goals within a short 4 seconds if you use your homepage as the landing page. This is because a landing page is supposed to direct and specific, as opposed to your homepage which could let a visitor do too many things and click on too many links. A homepage used as a landing page could be overwhelming to a visitor, lacking the simplicity that is believed to be the best way to convert visits to action.

Only a fool breaks the 2-second, 4-second, 10-second rule

I had watched the 4 second rule videos on 4xOverland a while back and was trying to apply the lessons learned. Not entirely successful though. Some of my handheld shots are still too shaky and my shots are a little short before recomposing. I will need to work on my technique. I managed to extract 8 useful clips out of the one sequence but I'm missing a good closing shot.