ACT Lighting Design presented the strongest representation of Regent Street’s brand values, working to the context and legacy of the street within its designs. They have created a visually stunning proposal that is innovative and diverse in its creativity, and we are excited about this beautiful concept being realised this Christmas.”
David Shaw, Head of the Regent Street Portfolio at The Crown Estate, said: “We are delighted to have appointed ACT Lighting Design as our Christmas lighting designer on Regent Street for the next 3 years. We worked with the Regent Street Association through a competitive process, and we were very pleased with all the ideas that were submitted, but ACT lighting design was a standout winner. For over half a century, The Regent Street Christmas lights have been the iconic symbol of London’s West End at the festive season and we want to continue to build on this heritage.
With “Timeless elegance”, we hope to provide a memorable experience for all visitors to Regent Street, by both day & night during the festive season” said ACT lighting design in their latest newsletter.
Interactive LightBoxes is an interactive lighting installation using 1 reActor and 2 SmartView modules from LightAct system. These modules control 6 light boxes that through the interactivity draw people closer and invite them to interact and play with them. The message displayed on the light boxes gets across much more easily while the interactivity helps to save energy.