New from the EA Play Label is Littlest Pet Shop Online, an innovative, beautifully designed, safe online entertainment and community destination for girls based on the globally popular Littlest Pet Shop brand. The web-based Littlest Pet Shop Online world is a girl’s gateway to fun and exciting online games and tons of activities, tools to customize and play with her favorite Littlest Pet Shop pets, and daily events to connect with friends and make new ones too. Littlest Pet Shop Online is a fun online community that stretches the imagination and allows girls to enter the coolest Littlest Pet Shop Online world ever.
"EA is at an exciting milestone, diving into the realm of virtual worlds for girls with the launch of LITTLEST PET SHOP ONLINE," said Chip Lange, General Manager of EA's Hasbro Division. "LITTLEST PET SHOP ONLINE is an incredible game and community destination, as well as an environment that parents know they can trust. We're delighted to offer LITTLEST PET SHOP fans a new and exciting way to connect online with friends through their favorite pets."
The Hasbro / EA partnership is fully realized today with the launch of Littlest Pet Shop Online, an immersive online world filled with animals desperately struggling to keep from being crushed under the weight of their own massive skulls. The game is all about decorating, customization, and of course, mini-games, offering fun for "girls" whether they opt to play for free or buy a subscription for $6.95 a month.
Littlest Pet Shop is a line of stuffed animals by Hasbro that’s established itself as a digital franchise. There are Nintendo DS and Wii games available where players raise these virtual pets, but only Littlest Pet Shop Online (LPSO for short) takes the franchise online. Modeled after other kid-frieldy virtual worlds like Club Penguin, and PetPet Park, LPSO places heavy restrictions on chat and offers premium content for a monthly fee. The minigames in Little Pet Shop Online are mostly simple puzzle games that frequent internet users should already be familiar with.