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  • "They want to protect the customer relationship," says Chris Cottle, vice president of marketing and products at , which has provided customer feedback services to 1-800-CONTACTS and several banks, and is based in South Jordan, Utah. "It's so easy for customers who are price-sensitive to slip away or go to a competitor. One of the ways you can make your customer relationship more sticky is through a well-planned and well-executed reward program."

    Today, companies have new technologies to enhance the experience, from social media platforms that celebrate customers who promote your business to data mining tools that help target your customers, and help keep them coming through the doors for years to come.

    Customer loyalty experts offer the following tips on how to start your own program.

    The loyalty discount cannot be combined with any other discounts, and it does not travel with you. If you move companies, it stays with the company under which the referrals were signed up. The loyalty discount is for our clients and our clients only; it is not to be used by any outside consultants, dealers, or partners, as they have a separate program. The discount applies to cloud software. It does not apply to desktop software, and it only applies if your name was filled into the reference box at the origination of the sale. Any customers referred before the campaign start date of 8/5/14 are not eligible for the reward program, and Design Manager, Inc. is entitled to make all final decisions on whether or not reward qualifications are met.

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    For ages, customer loyalty programs meant you got a little punch card to tally your purchases so you could eventually be awarded with a free coffee, car wash or sandwich.

    In the early 1980s, American Airlines decided it wanted to take the idea of nurturing its customer base a big step forward and give fliers something extra special. The airline created the first frequent flyer programs that allowed travelers to accrue miles for future flights — as long as they kept flying with American Airlines, of course.

    The program was one of the first widely accepted customer loyalty programs in the country, and it set up a framework that became a standard not just for the entire industry, but also for what customers expect from airlines.

    Today, customers are accustomed to seeing rewards in myriad forms at businesses large and small. Popular examples include special coupon discounts from grocery stores, Amazon's Prime program, Zappos VIP membership, and numerous discount cards at retailers like Aeropostale and Barnes and Noble. Your credit card also probably offers you some payback the more you spend.

    Companies spend more than $2 billion on loyalty programs a year, and statistics show the average American household belongs to about 14 different rewards programs, even if they're only active in six.

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Different carriers have held on to the customer rewards program in different manners. United States Cellular Corp (), the fifth largest US wireless carrier, has recently announced to terminate its rewards program this summer. Ken Meyers, CEO US Cellular, said last week that the rewards program was not as effectual in enticing new consumers to its network as it perceived, mentioning that its existing customers do not consider it beneficial.