In 2012, over $100 billion in gift cards will be purchased in the United States, where over 20% of those gift cards will go unredeemed or unused. This has amassed a large opportunity in the secondary market, similar to the secondary ticket market in the early 2000s. Some companies have created a business in the secondary gift card market that allow consumers to sell their unused gift cards or buy discounted gift cards to their favorite brands. This has helped their users recoup their share of some $55 million per day that goes unredeemed in the United States every year, by turning their unused gift cards into cash.
According to the infographic, around 10% of small businesses offer gift cards. Online retailers will especially benefit from knowing that once they switch from paper gift certificates to gift cards, they can sell anywhere from 50 to 100% more. Also, the gift card has been a staple on people’s wish lists sine 2007, and that 58% of shoppers wish to receive a gift card this holiday season. This explains why the site Internet Retailer expects a 29% projected growth in online gift card sales by the year 2014 compared to sales in 2011. Furthermore, the Javelin Group, an ecommerce consultancy, predicts that online gift card sales will rise to $5.86 billion in the same year.
I had to buy 2 $25 Babies R Us gift cards for my parents to give as Christmas presents, so I drove across the street to the Babies R Us. I was honestly surprised by how clean and organized the store was. It was 10x nicer than Toys R Us. Anyway, they also had an interesting supply of gift cards for sale. The Forever 21 gift cards seemed slightly out of place to me. They have some decent restaurant gift cards for sale.
The simple but attractively designed infographic features a lay-out with a twisting green road peppered with fascinating facts and figures about gift cards along the way. Business owners who are considering using gift cards to promote their products and services can learn a thing or two from this highly educational, helpful, and entertaining visual aid.
10 Pack of 5 Toys R Us Gift Cards Mail Delivery
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